Mega MGC Coffee Franchise Cost: Korea Startup Fees (2026)

Mega MGC Coffee, founded in 2015 and operated by MGC Global (formerly Ann House) from its headquarters in Seoul's Gangnam-gu, is South Korea's largest coffee chain by store count. It has grown to 4,391 stores as of 2026 — almost all franchisee-owned, takeout-focused compact cafes built around value pricing ^[4]. The brand began franchising in 2016 and, unusually for the category, charges a fixed monthly royalty rather than a percentage of sales ^[2]. If you are weighing a Korean coffee franchise, this guide lays out exactly what Mega MGC Coffee's official startup materials and Korean franchise reporting put on paper — and why those registry figures are not the same as an overseas opening budget.

At a glance

• Founded 2015; franchising since 2016; operated by MGC Global (formerly Ann House) ^[4]
• 4,391 stores as of 2026 — Korea's largest coffee chain by unit count ^[4]
• 8 overseas stores across 2 countries, all under a master-franchise model ^[4]
• Charges a fixed monthly royalty of ₩150,000, not a percentage of sales ^[2]
• Headquartered in Seoul (Gangnam-gu) ^[4]

Korea franchise costs

Mega MGC Coffee publishes a startup-cost breakdown on its official franchising page. The initial franchise fee (가맹비) is ₩10,000,000, quoted excluding VAT ^[1]. On top of that fee, the company discloses a total store-opening cost that scales with floor area.

For a 10-pyeong (33㎡) store — the compact takeout format the chain is built around — the disclosed total is ₩73,145,700 ^[1]. For a larger 15-pyeong (49.5㎡) store, it rises to ₩81,895,700 ^[1]. Both totals are quoted excluding VAT and, critically, exclude real estate: the premises deposit and any key money (권리금) are not included ^[1]. In Korea those property costs are frequently the single largest outlay and vary enormously by neighborhood, so the on-paper total is a floor, not a full budget.

Two recurring costs sit on top of the build-out. The royalty is a flat ₩150,000 per month — fixed, not a percentage of sales ^[2]. Separately, franchisees contribute to national advertising; during the brand's Son Heung-min campaign the reported arrangement split national ad spend 50/50 between headquarters and franchisees, at roughly ₩120,000 per month per store, with about 65% of franchisees consenting to the cost-sharing ^[3].

Every figure above excludes VAT and excludes the real-estate deposit and key money ^[1].

How to read these numbers

Every figure in this guide is a Korean domestic number — it describes opening a Mega MGC Coffee inside Korea, disclosed in won on the brand's official cost page and in Korean franchise reporting ^[1][2]. None of it is an overseas opening budget.

Outside Korea, Mega MGC Coffee expands through a master-franchise model rather than by publishing a per-store fee schedule ^[4]. Its first overseas store opened in Ulaanbaatar, Mongolia in May 2024 under a master-franchise agreement with Asia Pharma, reaching 8 stores by March 2026; a Cambodian master franchise was signed in 2025 with roughly 5 stores targeted for 2026; a Japanese entity has been established; and Hong Kong and the US are under review ^[4]. Costs for these territories are negotiated deal by deal and are not published, so no reliable overseas fee figure exists — the Korean registry numbers should not be treated as a stand-in for them.

Before you rely on any figure

Confirm every number directly at the source before deciding. Pull Mega MGC Coffee's current official startup-cost page for the fee and investment totals, and remember they exclude VAT, the premises deposit, and key money ^[1]. Read the ongoing royalty and advertising terms from the franchise agreement you are actually offered, since campaign-specific ad arrangements ^[3] and disclosure figures ^[2] change over time. For any market outside Korea, the binding terms come only from the master-franchise agreement negotiated for that territory — not from Korea's published figures ^[4].