Ediya Coffee Franchise Cost: Korea's Flat-Royalty Model (2026)
Ediya Coffee sits in an unusual spot among Korea's cafe giants: it is one of the country's largest coffee chains by store count — roughly 3,000 stores [3] — yet its franchise economics look nothing like the percentage-royalty model most international investors expect. Founded in 2001 and headquartered in Seoul [3], Ediya publishes its cost structure openly on its official franchise page, and the standout term is a flat monthly royalty of ₩250,000 [1] — a fixed fee, not a percentage. This guide walks through the published Korean numbers, what the KFTC-disclosed average total actually covers, and where the brand is heading overseas.
Ediya Coffee at a glance
- Founded 2001; headquartered in Seoul [3]
- Roughly 3,000 stores in Korea — among the country's largest coffee chains by store count [3]
- Mid-price positioning; roasts its own beans and supplies franchisees directly [3]
- Overseas expansion via master franchise: Guam entry December 2023, a Malaysia master-franchise agreement in June 2024, and a Laos-Cambodia-Myanmar deal signed January 2025 [3]
Korea franchise costs: the official terms
Ediya's own franchise page lists the contract-level fees [1]:
| Item | Amount | Notes |
|---|---|---|
| Franchise fee (가맹비) | ₩12,000,000 [1] | One-time, on signing |
| Royalty | ₩250,000 per month, flat [1] | Not percentage-based |
| Opening promotion fee | ₩2,000,000 [1] | One-time; no recurring advertising fee listed |
| Contract performance deposit | ₩5,000,000 [1] | Refundable [1] |
The flat royalty is the structural headline. Most franchise systems charge a percentage of monthly takings; Ediya charges the same ₩250,000 [1] regardless of how the store trades. The deposit is likewise unusual in being explicitly refundable [1].
What a store actually costs to open
Contract fees are only the entry ticket. Korea's Fair Trade Commission disclosure (2022) reported Ediya's average total startup cost at ₩129,130,000 for a roughly 20-pyeong store, excluding real estate [2]. That figure bundles the contract fees above with interior fit-out, equipment, and initial setup — but it leaves out the premises deposit and key money (권리금), which in Korean retail are frequently the single largest outlay and vary block by block.
Two dates matter here: the contract fees are current from Ediya's own page (2026) [1], while the ₩129,130,000 average comes from the 2022 KFTC disclosure [2]. Construction and equipment costs have moved since 2022, so treat the total as a floor for planning, not a quote.
How to read these numbers
- Korea-only figures. Ediya has no published US FDD; every number on this page is a Korean domestic figure. Overseas markets run on master-franchise agreements with terms negotiated privately [3].
- The average is dated and sized. ₩129,130,000 [2] describes an average ~20-pyeong store as of the 2022 disclosure — a bigger site, a 2026 build, or a premium location will land elsewhere.
- Flat royalty cuts both ways. A fixed ₩250,000 [1] per month is light for a busy store and comparatively heavier for a quiet one — the model shifts trading risk onto the franchisee more than a percentage royalty does.
Overseas expansion
Ediya's international push is recent and runs entirely through master-franchise partners [3]: Guam in December 2023; Malaysia under a June 2024 master-franchise agreement (operator Ediya Coffee Services Sdn Bhd, targeting 200 stores by 2029); and a January 2025 agreement with Kolao Group/Grandview Property covering Laos, Cambodia, and Myanmar [3]. The company positions itself for Southeast Asia and the global halal market [3]. If you are asking about any of those territories, the conversation is with the master franchisee, on terms that are not published.
How to verify
Confirm the contract fees directly on Ediya's official franchise cost page [1] — it is public and current. For the full cost picture, pull Ediya's latest 정보공개서 (information disclosure document) from the KFTC franchise disclosure system, which updates the 2022 average [2] with the most recent filing year. Third-party summaries — including this guide — can lag; the binding numbers are the ones in the disclosure document and the franchise agreement you are actually offered.
Figures are historical, come from the named source, and are not a promise or projection of your results. Costs and outcomes vary by market, site and operator.
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This website is not an offer to sell a franchise. We are an independent consultancy, not a franchisor, and we do not offer or sell franchises. A franchise is offered only through the franchisor's own disclosure document in jurisdictions where such documents are required. Investment figures are compiled from the named public sources; costs and results vary.