Tous les Jours
뚜레쥬르Korean bakery cafe franchise · 1,650 stores · 11 countries
Investment & fees
Figures shown for market: KR
| Total investment (low) | ₩327,510,000 |
|---|---|
| Initial franchise fee | ₩14,300,000 |
Figures shown for market: US
| Total investment (low) (as of 2025) | $718,230 |
|---|---|
| Total investment (high) (as of 2025) | $1,599,644 |
| Initial franchise fee (as of 2026) | $40,000 |
| Royalty (as of 2026) | 5% |
| Marketing fee (as of 2026) | 3% (defined in FDD but currently not collected) |
| Liquid capital required (as of 2026) | $400,000 |
Figures are historical, come from the named source, and are not a promise or projection of your results. Costs and outcomes vary by market, site and operator.
Brand facts
- Founded
- 1997
- Franchising since
- 1998
- Total units
- 1,650
- Overseas units
- 560
- Countries
- 11
- Headquarters
- Seoul
- Overseas model
- mixed
Source: en.wikipedia.org
Territory availability
- Central AsiaOpen
- Greater ChinaOpen
- North AmericaOpen
- Southeast AsiaOpen
About the brand
Tous les Jours is a South Korean bakery-cafe franchise operated by CJ Foodville, a CJ Group subsidiary. Launched in 1997, the brand sells French-inspired baked goods, cakes, and coffee in a self-serve bakery-cafe format. It operates more than 1,650 stores, including roughly 1,300 in Korea and 560 overseas across markets such as the United States, Canada, Vietnam, Indonesia, and Malaysia. US franchising began in 2009; a 2025 FDD is on file, and overseas growth combines direct subsidiaries and master franchise agreements.
Stream Empire Holdings MFA (Malaysia 2025 re-entry); EFG MFA (Cambodia, 5 stores); direct subsidiaries in US/Vietnam/Indonesia
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This website is not an offer to sell a franchise. We are an independent consultancy, not a franchisor, and we do not offer or sell franchises. A franchise is offered only through the franchisor's own disclosure document in jurisdictions where such documents are required. Investment figures are compiled from the named public sources; costs and results vary.