Sulbing
설빙Korean dessert cafe franchise · 586 stores · 6 countries
Investment & fees
Figures shown for market: KR
| Total investment (low) | ₩151,500,000 |
|---|---|
| Total investment (high) | ₩209,500,000 |
| Initial franchise fee | ₩10,000,000 |
Figures shown for market: US
| Total investment (low) (as of 2025) | $489,960 |
|---|---|
| Total investment (high) (as of 2025) | $979,960 |
| Initial franchise fee (as of 2025) | $6,200,064,000 |
Figures are historical, come from the named source, and are not a promise or projection of your results. Costs and outcomes vary by market, site and operator.
Brand facts
- Founded
- 2013
- Franchising since
- 2013
- Total units
- 586
- Overseas units
- 12
- Countries
- 6
- Headquarters
- Seoul
- Overseas model
- master-franchise
Source: myfranchise.kr
Territory availability
- Australia & NZOpen
- JapanOpen
- Southeast AsiaOpen
About the brand
Sulbing is a Korean dessert cafe franchise founded in Busan in 2013 and now headquartered in Seoul, known for injeolmi bingsu — shaved-ice desserts topped with roasted soybean powder — alongside teas and toasts. The chain operates roughly 580 stores in South Korea and 12 overseas locations across six countries, expanding internationally through master franchise agreements in markets including Japan, Australia, and Southeast Asia. Private equity firm UCK Partners acquired a majority stake in 2023, and a US entity began franchising with a 2025 FDD filing.
US arm Sulbing Franchise LLC (Carrollton, TX) filed a US FDD (Oct 2025) to sub-franchise stateside; Philippines debut at SM Mall of Asia (2025)
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This website is not an offer to sell a franchise. We are an independent consultancy, not a franchisor, and we do not offer or sell franchises. A franchise is offered only through the franchisor's own disclosure document in jurisdictions where such documents are required. Investment figures are compiled from the named public sources; costs and results vary.