Paris Baguette
파리바게뜨Korean bakery cafe franchise · 4,400 stores · 16 countries
Investment & fees
Figures shown for market: KR
| Total investment (low) (as of 2025) | ₩221,500,000 |
|---|---|
| Total investment (high) (as of 2025) | ₩277,600,000 |
| Initial franchise fee (as of 2025) | ₩10,000,000 |
Figures shown for market: US
| Total investment (low) (as of 2024) | $727,440 |
|---|---|
| Total investment (high) (as of 2024) | $1,825,100 |
| Initial franchise fee (as of 2024) | $50,000 |
| Royalty (as of 2024) | 5% |
| Marketing fee (as of 2024) | 2% |
| Liquid capital required (as of 2024) | $200,000 |
Figures are historical, come from the named source, and are not a promise or projection of your results. Costs and outcomes vary by market, site and operator.
Brand facts
- Founded
- 1988
- Franchising since
- 1988
- Total units
- 4,400
- Overseas units
- 700
- Countries
- 16
- Headquarters
- Seoul
- Overseas model
- mixed
Source: en.wikipedia.org
Territory availability
- EuropeOpen
- Greater ChinaOpen
- Middle East & GCCOpen
- North AmericaOpen
- Southeast AsiaOpen
About the brand
Paris Baguette is a bakery-cafe franchise operated by South Korea's SPC Group, launched in 1988 in Seoul. The brand pairs French-inspired breads, pastries, and cakes with coffee in a self-serve cafe format. It operates roughly 3,700 stores in Korea and, as of December 2025, 700 stores across 15 overseas countries including the United States, China, France, and the UK. Overseas growth combines direct franchising in North America with joint ventures and master franchise partnerships in Asia and the Middle East; SPC targets 12,000 stores worldwide by 2030.
JV-led China (~350 stores); master franchise/JV push in halal SEA-ME backed by Johor Bahru halal plant; Pascucci MOU for Italy; 700th global store opened in London Dec 2025
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This website is not an offer to sell a franchise. We are an independent consultancy, not a franchisor, and we do not offer or sell franchises. A franchise is offered only through the franchisor's own disclosure document in jurisdictions where such documents are required. Investment figures are compiled from the named public sources; costs and results vary.