Paik's Coffee
빽다방 (더본코리아)Korean coffee franchise · 1,565 stores · 14 countries
Investment & fees
Figures shown for market: KR
| Total investment (low) (as of 2026) | ₩65,530,000 |
|---|
Figures shown for market: US
| Total investment (low) (as of 2025) | $349,000 |
|---|---|
| Total investment (high) (as of 2025) | $474,000 |
| Initial franchise fee (as of 2025) | $35,000 |
| Royalty (as of 2025) | 4% |
| Marketing fee (as of 2025) | 1% |
Figures are historical, come from the named source, and are not a promise or projection of your results. Costs and outcomes vary by market, site and operator.
Brand facts
- Founded
- 2006
- Total units
- 1,565
- Overseas units
- 149
- Countries
- 14
- Headquarters
- Seoul
- Overseas model
- mixed
Source: en.wikipedia.org
Territory availability
- EuropeOpen
- Greater ChinaOpen
- JapanOpen
- North AmericaOpen
- Southeast AsiaOpen
About the brand
Paik's Coffee (rebranded Paik's Dabang in 2026) is a value-priced Korean coffee chain founded in 2006 by chef-entrepreneur Paik Jong-won and operated by KOSPI-listed TheBorn Korea (est. 1994), a Seoul-based franchisor of about 25 food-service brands including Hongkong Banjum and Bornga. The coffee chain runs roughly 1,500 stores in Korea plus locations in the Philippines and Singapore, with a Tokyo opening slated for August 2026. The TheBorn group operates about 149 overseas stores across 14 countries, expanding mainly through master-franchise agreements alongside overseas subsidiaries.
Bornga Taiwan master franchise agreement (2023); Paik's Dabang global rebrand ahead of Aug 2026 Tokyo debut; overseas subsidiaries TheBorn Japan/China/America
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This website is not an offer to sell a franchise. We are an independent consultancy, not a franchisor, and we do not offer or sell franchises. A franchise is offered only through the franchisor's own disclosure document in jurisdictions where such documents are required. Investment figures are compiled from the named public sources; costs and results vary.