bb.q Chicken
비비큐치킨 (제너시스BBQ)Korean fried chicken franchise · 3,100 stores · 57 countries
Investment & fees
Figures shown for market: KR
| Total investment (low) (as of 2026) | ₩90,000,000 |
|---|---|
| Initial franchise fee (as of 2026) | ₩11,000,000 |
Figures shown for market: US
| Total investment (low) (as of 2025) | $305,000 |
|---|---|
| Total investment (high) (as of 2025) | $1,289,000 |
| Initial franchise fee (as of 2025) | $45,000 |
| Royalty (as of 2025) | 5% |
| Marketing fee (as of 2025) | 1% |
| Liquid capital required (as of 2025) | $165,000 |
Figures are historical, come from the named source, and are not a promise or projection of your results. Costs and outcomes vary by market, site and operator.
Brand facts
- Founded
- 1995
- Franchising since
- 1995
- Total units
- 3,100
- Overseas units
- 700
- Countries
- 57
- Headquarters
- Seoul (Songpa-gu); US HQ Fort Lee, NJ
- Overseas model
- mixed
Source: www.businesskorea.co.kr
Territory availability
- AfricaOpen
- EuropeOpen
- Latin AmericaOpen
- Middle East & GCCOpen
- North AmericaOpen
- Southeast AsiaOpen
About the brand
bb.q Chicken is the flagship fried-chicken brand of South Korea's Genesis BBQ Group, founded in Seoul in 1995. The chain fries its Korean-style chicken in olive oil and operates roughly 2,400 stores in Korea plus about 700 across 57 countries, including over 200 US locations franchised through a Fort Lee, New Jersey subsidiary. International growth combines direct franchising in North America with master franchise agreements elsewhere, offered in QSR, casual chicken-and-beer, and food-truck formats.
MFA with Good Tree South Africa (Nov 2025, first Africa entry); MFA with Bebeku Inc. Colombia (first South America entry); direct-subsidiary franchising in US (Fort Lee, NJ)
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This website is not an offer to sell a franchise. We are an independent consultancy, not a franchisor, and we do not offer or sell franchises. A franchise is offered only through the franchisor's own disclosure document in jurisdictions where such documents are required. Investment figures are compiled from the named public sources; costs and results vary.